If you know your audience and are sure that they’re on Pinterest, your advertisements should reach them just based on their search activity. Nowdays, Pinterest ads are best for e-commerce businesses and for those working on building brand awareness, boosting engagement, and driving web traffic. The short answer is it depends on your marketing goal and your industry.
With this feature, advertisers can include direct links in ads for the site. With extreme competition from Meta, Instagram, Tastemade, and huge retailers like Amazon, Pinterest is holding its own with new e-commerce ideas.īuyable and product pins allow Pinterest users to go directly to the e-store that sells the items they like and provide sellers with a way to automatically connect their goods to inspiration, creativity, and advertising pins. This means in 2023, Pinterest social buyers will make up a solid fifteen percent of the total US social buyers. In fact, the number of social buyers on Pinterest will increase to 15.1 million people and gain another million by 2023. In 2020 alone, the number of social buyers on Pinterest increased thirty percent, and it is expected to grow another 16.4% by the end of 2022. That is one of Pinterest’s advantages it’s image-based, so you can show off your products. Since Pinterest is a site for exploration, discovery, and inspiration, people often make and save things to their Pinterest boards that they’re interested in purchasing or at least learning more about. As discussed, Pinterest has a vast number of users, and a lot of them are social buyers who use Pinterest to inform their purchases. Why is Pinterest Suddenly Getting Popular Among Advertisers?Īdvertisers are drawn to any popular site, app, or page that attracts a great amount of internet traffic and has a sizable following/number of users.
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